by Elijah Bonaparte | Sep 3, 2026 | Case Studies
Marketing has changed significantly as consumers have become more dependent on smartphones and tablets. Traditional marketing channels like television (TV), radio, newspapers, and billboards can still be effective, but mobile devices give businesses new ways to...
by Elijah Bonaparte | Aug 27, 2026 | Case Studies
Understanding Consumer Behavior: Nike Athletic Footwear For my MKT 345 final project, I’ve chosen Nike as the Fortune 500 company I will analyze. Within Nike, I will focus specifically on the athletic footwear category. I chose Nike because it is a well-known...
by Elijah Bonaparte | May 2, 2026 | Case Studies
In today’s competitive online marketplace, businesses often ask the same question: should they invest in paid advertising or focus on organic growth? The truth is that both methods play valuable roles in a successful digital marketing strategy. Understanding the...
